DATATHINK
Beyond the spreadsheet. Into the story.
Introducing DataThink (formerly Manage My Data)
Partnering with purpose-driven teams, we make data collection, evaluation, and strategy practical, meaningful, and human.
Is your strategy keeping up with your mission?
Human-Centred Strategy.
Data-Informed Action.
Deeply versed in data strategy, evaluation, and business development, we work alongside you — not just as consultants, but as embedded partners in action. Whether you're building outcome frameworks, refining data collection tools, developing a communications plan, or aligning your services with strategic goals, we roll up our sleeves and do the work with you.
We dig into the data, uncover insights, and shape strategy that supports sustainable, purpose-led growth. Whether you're starting from scratch or evolving an established vision, we shine a light on what’s working, refine what’s not, and help you tell the story your data was always meant to tell.
Our approach is flexible, human, and deeply engaged — ditching one-size-fits-all models in favour of practical, personalized support that reflects your organization’s reality, values, and momentum.
What People Are Saying
“Collaborating with Jennifer was a positive and empowering experience. She worked with myself and my team, rather than just providing services to us. She ensured that our needs were listened to and regularly checked in to make sure she was on track. The products she created and recommendations she made were of the highest quality, and she left us with tools that we can grow as we increase our own capacity.”
— Rachel Clare, Director, Learning and Support Services, Alzheimer Calgary
“Working with Jennifer has been incredibly beneficial to our work at Starlings and my work as a founder of an organization. Her feedback and guidance has supported us to improve our goal setting and has allowed us to be more efficient and effective in assessing our outcomes. She is professional, efficient and compassionate in her work and stands out as an expert and leader in this area.
I highly recommend her services.”
— Agnes Chen Former Founder, Starlings Community
“Jennifer's eye for detail is second to none. Within non-profit sector qualitative research skills are often over represented, this isn't the case with Jennifer. Jennifer's ability to approach problems with a mixed method approach combining qualitative and quantitative methodologies give her strengths not found very often. Jennifer's ability to break down social programs into measureable elements mean we are much better able to understand the impact we are having. Ultimately these strengths mean Jennifer is a natural leader who is able to see the big picture - an asset to any organisation she works with.”
— Callum Ross, Partner, Habitus Collective UK
MEET JENNIFER
With nearly two decades of specialized experience, Founder and Principal Consultant Jennifer Tran-Smith empowers organizations to align their data practices with ambitious goals — driving meaningful community impact and sustainable growth.
Jennifer brings deep expertise in program evaluation, data strategy, and community-based planning, working across sectors such as mental health, housing, education, and the arts. She is a proud Board Member of Starlings Community, an organization focused on reducing stigma and supporting families affected by substance use, and an active volunteer supporting newcomers to Canada through initiatives centered on integration, equity, and anti-racism.
As a respected faculty member at SAIT’s School of Business, Jennifer also shapes the next generation of professionals with a focus on data-informed decision-making and the ethical use of technology in business.
Her approach is collaborative and grounded — offering hands-on support, strategic clarity, and insights that turn complex information into real-world progress.
Let’s reimagine what your data can do — together.